PEOPLE CHANGE INTELLIGENCE™ (PcQ™)

Change doesn't fail in planning.
It fails in the middle.

Pulse builds People Change Intelligence™ — the capacity to move change from intent to adoption without exhausting your people.

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THE HONEST TRUTH

Let’s be honest about where change breaks

Every organization has a plan. Most have a communications strategy, a project team, and a go-live date. And most still find that six months after launch, things have quietly drifted back to the way they were.

The problem is not the plan. The problem is the gap between the plan and the people expected to live through it.

EXECUTIVES

Set the direction and hold the conditions for change. But rarely equipped to navigate the human terrain that determines whether it lands.


PEOPLE LEADERS

Expected to steady the emotional climate of their teams. Usually briefed last and supported least.


CHANGE RESPONSIBLE ROLES

Tasked with making change land without the identity, tools, or legitimacy to do it properly.


TEAMS

Absorbing the pressure of change on top of their existing workload — and being called resistant when their capacity runs out.  

"Hope is not a change strategy." 

People Change Intelligcnce™

(PcQ™) is.

START HERE

We build capability, not dependency

 

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Inside Out

Change Intelligence only sticks when it lives inside your organization. We do not “do change to you”. We help your people do it well. 



Applied

You do not learn to lead change by reading about it. You learn by practicing it. In the Lab. With others. Through real stakes and real feedback.



Multi-level

If only executives learn, the system strains. If only teams learn, the system stalls. When executives, change responsible roles, people leaders, and teams learn together, the whole system moves.



Human Change

Carries emotion, uncertainty, identity, and judgment. Ignoring that load slows performance and drives burnout. We build capacity for both performance and wellbeing.



Future-facing
 

AI will rewrite how work gets done. But AI is a multiplier, and a multiplier requires something to multiply. If your people’s capacity for change is depleted, no technology investment will deliver its promised return. Change Intelligence isn’t optional anymore. It’s the prerequisite.

Find out where your change capacity is breaking down

Before strategy. Before solutions - Clarity. The Change Capacity Diagnostic gives you a measurable picture of where your organization's ability to absorb change is strongest, and where it's quietly breaking down.

Not a personality quiz. A diagnostic built on the four dimensions of People Change Intelligence™.

The diagnostic measures four dimensions of PcQ™:

Structural PcQ™  - The Alignment Gap

Cognitive PcQ™   - The Vision Gap

Emotional PcQ™  - The Trust Gap

Adaptive PcQ™     - The Overload Gap

THE WAY PULSE HELPS

Three ways in. One framework.

Every engagement builds People Change Intelligence™ — across executives, leaders, change roles, and teams. 

 FLAGSHIP

Change Connection Lab

FOR COMPLEX, HIGH-STAKES TRANSFORMATIONS.

The most complete environment for building PcQ™. Structured learning anchored to the change your organization is actually responsible for — across executives, leaders, change roles, and teams simultaneously.

 

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TARGETED

Workshops & Programs

FOR TEAMS BUILDING SPECIFIC CAPABILITIES

Targeted capability building for executives, people leaders, and change responsible roles. Includes the A.H.E.A.D. 2.0 program for leading hybrid teams of humans and AI agents.

 

 

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PERSONALIZED

Coaching & Advisory

FOR LEADERS CARRYING THE HUMAN LOAD

Dedicated support for leaders navigating complexity, ambiguity, and the emotional weight of transformation. PcQ™-grounded. Practical. Built around what you're actually facing.

 

 

EXPLORE COACHING →

What Our Clients Have to Say

“Working with Donna Tulloch over the past two years has been transformative for both me and our team. Her guidance showed me that driving change isn't just about tools or processes—it’s about trust, curiosity, and engaging people in a meaningful way. She helped us build global change capability by introducing practical, proven methodologies that empowered our teams to lead change effectively across a complex organization.”

“Donna is a tremendous leader with years of demonstrable experience that has created impact across multiple organizations, industries and cultures. As such, she brings a wealth of insight and expertise to any project or turn around in which she is active. The moment that I need a trusted resource, Donna is top of the list. I appreciate her insightfulness as a client. I count on her expertise as a trusted consultant.”

 

“Donna drove many strategic projects, particularly related to the merger of three airlines and securing maintenance regulatory approvals for the integrated operation. Her dedication to performance was instrumental to the success of the integration. Her technical and regulatory knowledge was a great asset in meeting compliance requirements and working with Transport Canada at both national and local levels.”

I'M DONNA

I launched Pulse because I've spent over 20 years inside complex transformations

in financial services, aviation, manufacturing, insurance, and the public sector and I kept seeing the same pattern.

 

People Change Intelligence™ (PcQ™) is the framework I created to address what traditional change management misses: the structural misalignment, the cognitive gaps, the emotional scar tissue, and the capacity overload that silently kill adoption from the inside.

I don't believe in change that exhausts people. I believe in building the intelligence at every level of an organization, to lead it, absorb it, and sustain it. That's what Pulse does.

If your next transformation depends on your people getting it right, I'd welcome the conversation.

LEARN MORE ABOUT PULSE

Resources 

This is where the thinking behind People Change Intelligence™ comes to life.

A curated collection of articles, insights, and lived lessons from years spent inside real transformations; what works, what breaks, and what human capacity makes possible.

SEE MORE RESOURCES

The Five Dimensional Leader™ Model for Change

Discover the Five-Dimensional Leader™ model and learn how to elevate influence, alignment, and performance in today’s complex workplace.

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Learn how emotional intelligence strengthens change management, builds trust, and helps leaders guide teams through uncertainty with confidence.

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 Learn how to navigate generational differences in the workplace, improve communication, and build stronger, more collaborative teams.

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How we helped a Global Financial & Investment Firm achieve 30% faster investment decisions and cross-regional alignment


By reframing a tech rollout as a strategic transformation, the firm leveraged the Pulse Change Methodology to drive adoption, unify operations, and build lasting change capability.

Your strategy is only as strong as the people carrying it.

If your next transformation depends on your people getting it right, let's talk about what they need to get there.

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